Technical SEO foundations
Crawlability, indexation signals, canonicals, metadata, sitemaps, schema and performance built into the production system.
SERVICE / SEO & DISCOVERABILITYSEO & discoverability
SEO & discoverability
without the handoff tax.
Technical SEO, search architecture and content systems that help useful pages get discovered by the right audience.
WHAT WE CAN OWN
- 01Technical SEO audit
- 02Search architecture
- 03Programmatic / scalable page strategy
- 04Schema and metadata
- 05Core Web Vitals
- 06Measurement and iteration
WHAT WE BUILDUseful systems,
Useful systems,
not service labels.
Search architecture
Service, category and content structures organised around distinct user intent rather than a collection of disconnected keywords.
Scalable page systems
Reusable templates and structured content for businesses that need useful location, category, product or resource pages without duplicate filler.
Measurement and iteration
Search Console, analytics and conversion signals connected so organic growth is judged by useful visibility rather than rankings alone.
PROBLEMS WE USUALLY ENTER THROUGHStart with the friction.
Start with the friction.
Then choose the technology.
Google can crawl the site but does not understand it
We clarify page purpose, internal relationships, metadata and structured signals so important pages have a stronger role in the site.
Every service competes with every other service
Search architecture separates intent and prevents multiple weak pages from targeting the same broad idea.
The CMS produces technical debt
Templates, canonicals and content rules are designed so publishing more pages does not quietly create duplicate or low-quality indexation.
Traffic grows without business value
We connect search work to qualified actions and prioritise pages that can support the commercial journey, not vanity traffic.
HOW WE APPROACH ITLess ceremony.
Less ceremony.
More useful decisions.
Audit the system
Check crawl paths, indexation signals, page templates, performance and content architecture before changing individual titles.
Map search intent
Group real user needs into distinct page jobs and decide which deserve a permanent place in the site.
Fix the platform
Implement technical and template changes once at the system level instead of repeating manual SEO work page by page.
Measure useful visibility
Use impressions, queries, clicks and downstream actions to decide what should be improved or expanded next.
SEO work is integrated with the website and product code where possible, because the most durable improvements live in templates, rendering, navigation and content models. We avoid tactics that depend on mass-produced doorway pages, fabricated reviews or keyword repetition.
Google Search ConsoleStructured dataSitemaps & robotsCanonical strategyCore Web VitalsInternal linkingAnalyticsContent architecture
RELATED WORKSee the thinking
View all work ↗See the thinking
in a real product.
QUESTIONS WORTH ASKINGBefore a proposal,
Before a proposal,
get the basics clear.
01Do you guarantee Google rankings?+
No. Search results depend on competition, authority, content quality and Google’s systems. We can improve the technical and structural conditions that make strong pages easier to discover and evaluate.
02Do you create hundreds of location pages?+
Only when each page has a legitimate user purpose and enough unique value. We do not recommend doorway-style pages that exist only to repeat a keyword with a different city name.
03Can you fix SEO on an existing website?+
Yes. We can audit the current implementation, prioritise technical and architectural issues, and make the changes directly when the site stack is within scope.
04How do we know whether SEO is working?+
Search Console impressions and queries show discovery, while analytics and lead or product events show whether that visibility is producing useful behaviour.
HAVE A REAL PROBLEM TO SOLVE?Bring the messy version.
Start a project ↗